Four Reasons Why Your Vulva Can Benefit from a Daily Skin-care Routine

If you’ve never had a candid conversation with your mom or your best friend about vulvar health, you’re not alone. Many women find it difficult to discuss issues such as dryness, hormonal changes, and menopause (even with their doctors).

At Medicine Mama’s Apothecary, we’re working to help reduce the stigma surrounding women's vulvar health and empower women to feel comfortable talking about their most intimate health concerns.

Our bestselling Vmagic organic vulvar balm has helped women of all ages to find relief from discomfort such as dryness and irritation. Unlike a lubricant used during sex, Vmagic can be applied as often as needed to moisturize the vulva (the external area at the opening of the vagina) without a heavy or sticky sensation. Used daily, Vmagic can help with:

  • Down-There Dryness

  • Changes in hormones caused by menopause can lead to vulvar dryness. A natural decrease in estrogen causes this discomfort for many women. In fact, a recent study found that about 30 to 50 percent of postmenopausal women experience vulvar dryness.

    The good news is, there’s an easy way to naturally moisturize your intimate area. As a physician-led company, Medicine Mama’s Apothecary offers the Vmagic Vulvar Balm, an organic, all-natural moisturizer that instantly soothes and calms your sensitive skin down there. 

  • Normal Hormonal Changes

  • Part of being a woman is coping with the ever-changing effects that estrogen has on our lives. Too much estrogen can lead to mood swings, while a drop in estrogen levels can result in uncomfortable changes in the vulvar area, including dryness and itching.

    Women who are breastfeeding or approaching menopause may notice the tissues surrounding their vulva, and the lining of their vagina, becoming thinner. Discomfort in the vulvar area can also occur during a woman’s monthly menstrual period.

    Whether a woman is experiencing soreness, itching, redness, or irritation, in the vulvar area, Vmagic can help to improve skin density and reduce symptoms associated with hormonal changes.

  • Growing Concern Over Truly Natural Products

  • Women deserve to feel clean and confident, without worrying whether their feminine care products contain harsh chemicals, toxins, and artificial fragrances.

    Since the tissue surrounding the vulva is very sensitive, it’s important to use feminine care products that are gentle and don’t cause irritation. Made from 100% natural and organic ingredients including melexylem (honey and bee propolis extracts), organic extra virgin olive oil, organic avocado oil, organic sea buckthorn oil and organic cera alba beeswax, Vmagic is truly a natural product that you can trust.

    Dermatologists and obstetrician-gynecologists (OB/GYNs) have confidently endorsed Vmagic. Lab tested for safety, Vmagic received a perfect score of zero on the irritant index, making it the perfect antidote to hydrate and repair the skin in your most intimate areas.

  • Overall Self-Care

  • When you think of everything vulvas go through during a lifetime –menstrual periods, hormonal changes, grooming, sex, childbirth – it only makes sense that they deserve to be pampered as much as the rest of our body.

    Add in everyday activities such as prolonged sitting at a desk or participating in rigorous sports and sexual activities that cause pain, chafing, and irritation, adding a feminine self-care ritual becomes a must. How can you integrate Vmagic products into your daily routine?

    • At the end of the day, begin by washing your vulva with warm water and Vmagic’s gentle Feminine Wash. Combining vitamin E, camelia, sage, chamomile and water-soluble collagen, this gentle wash nourishes skin, prevents dryness, balances pH, and reduces inflammation. 
    • After washing, gently exfoliate with the Vmagic Feminine Micro-Polish formulated to buff away dead skin cells and naturally reveal soft, smooth skin.
    • Finish it off by applying the Vmagic Balm to moisturize, soothe and protect delicate vulvar skin. 

    Medicine Mama’s Apothecary strives to support all women during their feminine journey. Whether you’re in the thick of experiencing menopause, breastfeeding, or have a natural inclination towards vulvar dryness, Vmagic is here to provide the relief you need to enjoy your daily life. 

    Vmagic vulvar products contain all-natural ingredients for pure skincare that meets your intimate needs. Take control over your vulvar health and shop Vmagic today.


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